Marketing is all about communicating the values that make us stand out.

The Paralos team is composed of specialists in their field who will be actively monitoring that the brand image is retained, and that all marketing actions are constantly optimized.

• Thorough and detailed Marketing Plan, including performance and above the line actions
• Marketing material creation and art direction through our partners (Photoshoots, Content development, Concept outline)
• Your corporate identity and all your design needs will be developed by our creative trusted partners 
• Content creation, design, imprinting, quality control, and branding control of all the design materials communicated to the guests
• Distribution, quality assessment and troubleshooting of your Marketing material across all platforms
• Distribution of your Marketing material to all partners 
• Participation of the hotel as a member of Paralos Hospitality in forums, conventions, and trade fairs
• We will develop your digital marketing plan and overview every step of its implementation. Our team constantly overviews your digital performance, identifying and solving any issues with your online presence and promotional distribution
• Our team will curate an aesthetic and efficient content marketing strategy which will best represent your property showcasing the most valuable USPs 
• Our digital marketing specialists will outline your strategy for Google and Meta ads, fine tuning your digital performance in every step of the way
•  Conception & implementation of ATL, BTL & content marketing actions
•  Direct communication with the guests via social media in collaboration with the hotel
• Monitoring of the public image of the hotel
• Monitoring and handling of client feedback and reviews, as well as any user generated content across all platforms (Holidaycheck, Tripadvisor, Social Media, etc.)