Motiva Branding
Rebranding
We help you to re-ignite your brand: from repositioning or redesign to a full rebrand, we offer various approaches to revive your brand.
Our proven process to breathe new life into your brand
1. Brand Strategy Every rebranding journey begins with a comprehensive brand audit. We assess your current brand’s position, strengths, and challenges to uncover its true potential. Drawing on these insights, we develop a strategic roadmap for repositioning, redesigning, or executing a full rebrand, including a new brand name if needed. This strategy ensures your brand remains relevant, distinctive, and aligned with your business goals.
2. Brand Development Whether refreshing your existing identity or creating a new one from scratch, we bring your brand to life with a compelling narrative and visual style. We redefine your brand’s look, feel, and voice, crafting an updated visual identity and messaging that resonate with your target audience while honoring your brand’s heritage.
3. Brand Touchpoints We transform your brand across every touchpoint, creating a cohesive and immersive experience. From advertising to digital platforms, printed materials to on-site signage, and sensory elements such as scent or sound, we ensure your rebranded identity is consistently communicated throughout the entire guest journey.
4. Brand Rollout A successful rebrand requires a seamless transition. We plan and execute the rollout to maximize impact, ensuring every detail meets the highest standards. Our approach includes staff training and internal alignment, so your team is fully equipped to represent the rebrand authentically, delivering a refreshed experience that feels genuine to your guests.