Sold out - Hotel Storytelling Concepts: Learn how to create a unique story about your hotel that affects Design and the overall Experience of the accommodation

A special workshop on the importance of storytelling when creating hotel concepts will be organized for the first time at the 100% Hotel Show, in collaboration with the Danish Design Office Johannes Torpe Studios. The well-known Danish Designer Johannnes Torpe will give us his perspectives on the make-it or brake-it creative issues in todays world of hospitality. 

You can expect a presentation that focuses on the importance of making authentic storytelling part of an organisation's strategies from the very beginning, and how staying true to that story in all aspects of your services and organisation can be good for revenue and even boost future sales. 

Taking starting point in a case study of the Red Mountain Resort in Iceland, a hotel concept that links mythology, architecture and storytelling to create a unique spa experience, the workshop will dive into the exciting challenge of concept creation and turning your hotel into a destination.

WORKSHOP CURATOR

We have helped companies of all shapes and sizes tell their brand story through strong design concepts since 1997. With a founder who has never undertaken any formal education and has worked across a multitude of creative industries, the studio is an advocate for an unrestrained and fearless approach to design. 

We know no boundaries when it comes to scale, discipline, media or market. In our creations we include all senses and rethink all dimensions through strong concepts and narratives. The studio has been called unconventional on more than one occasion and wears this with pride. 

MEET JOHANNES

From nightclub design to immersive dining experiences and sensory retail solutions for high-end brands; For over 20 years the founder and vision of Johannes Torpe Studios, Danish designer Johannes Torpe, has helped clients worldwide build and strengthen their brands through playfull and thought-provoking design solutions.

Guided by the believe that we do our best work when we pursue things that move us, Johannes is an advocate for an unrestrained and intuitive approach to design and life in general. He left school at the age of 12 to play the drums and is completely self-taught as a creative practitioner.  Having worked in most areas of the world Johannes’ practice has achieved a universality that speaks for itself. His diverse portfolio spans from interior design, industrial design, furniture design to large scale architectural concepts. To Johannes creativity is neither confined to disciplines nor industries. He simply calls himself a design activist, dedicated to telling compelling and authentic stories through design.

As creative director of the studio, Johannes channels his intuitive approach and comprehensive experience from the many aspects of the design and creative industries he has worked in, into creating an environment where the designers and projects can grow to reach their full potential. In 2011 Johannes was named Group Creative Director of renowned high-end consumer electronics brand Bang & Olufsen, injecting new energy into the legendary brand, channeling his own passions for music, storytelling and brand-building. Johannes relinquished the role in October 2015, but continues to conduct creative consultancy work for brands. When time allows Johannes enjoys sharing his design philosophy and unique insights into the business of design. He has spoken at events such as Design Indaba, MIPIM, The International New York Times Luxury Conference and at renowned schools like Savannah College of Art and Design, Esade and Ecole Hôtelière de Lausanne.