Why Visit the 100% Hotel Show | Crete

The 100% Hotel Show is the Premium Exhibition for Hoteliers and Villa Owners, held annually in Athens since 2014. In 2024, the event took an important step forward: Crete became its “second home”, with the Seasonal Edition of the 100% Hotel Show taking place every February—just before the start of the tourist season. This has established the island’s largest Hospitality Event, held at the ideal time and offering highly targeted solutions for professionals looking to prepare for the upcoming season efficiently and effectively.

What Will I Discover at the 100% Hotel Show | Crete?

Investment Services & Hotel Development

Companies specializing in Hotel Development Solutions—from financing to investment implementation—along with expanding hotel groups, present new investment opportunities in the hospitality industry.

Sales & Marketing Services

Digital marketing, performance campaigns, social media advertising and advanced booking platforms help hotels increase direct bookings and strengthen their brand awareness.

Hospitality Technology & Software

Solutions designed to enhance hotel operations, guest experience and management—from PMS and booking systems to AI-powered applications for personalized guest services.

Architecture & Interior Design Studios

Professional architects and interior designers present innovative and functional design solutions for hotels. From guest room layouts to the design and decoration of common areas, these solutions aim to enhance the overall guest experience.

Premium Architectural Materials & Luxury Equipment

High-quality materials for hotel construction and renovation. Next-generation products, eco-friendly options and high-end solutions, with a strong focus on aesthetics and sustainability.

Guest Experience Solutions

Technologies and applications that transform the guest stay: automated check-in, smart room controls, personalized services and interactive experiences that enhance guest satisfaction and encourage repeat bookings.

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Planning to Visit the 100% Hotel Show 2027?

Save the Dates:6 & 7 February 2027 | DEKK Exhibition Center, Gouves, Heraklion, Crete

Register for Free as a Visitor: Click here

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Who Should Attend?

• 5-Star Resorts & HotelsBoutique Hotels
• Villas & Upscale Apartments
• Agritourism Accommodations
• Glamping & Eco Lodges
• Boats & Yachts
• Luxury Travel Agencies
• New Hotel Investment Projects
• Architects, Designers & Technical Firms
• Hotel Development, Management & Consulting Companies