"Bike Friendly Hotel" label aims to protect the environment and develop cycling tourism. The Label gives hotels the opportunity to provide fully and organized cycling services to their customers, as well as their promotion to those customers who are looking exclusively for Bike Friendly Hotels.

With the "Bike Friendly Hotel" label, hotels have the ability to attract customers who choose activities such as cycling during the spring and autumn months. In addition, the Label promotes environmentally friendly hotel policies and practices. NatTour's actions to promote cycling tourism in Greece, support the promotion of members of the Bike Friendly network, and have contributed to attracting tourists who wish to come to areas of Greece by means of bicycle transportation or to spend their holidays in hotels that provide them with the possibility of cycling.