During the fair, Travel by Interest will present its new, completely redesigned platform www.travelbyinterest.com, which global hoteliers can use for free in order to promote their hotels to niche markets (Gay, Food, Luxury, Wellness). In addition, hotels will now have the option of being presented through themed hotel collection lists, e.g. “Hotels with Unique Design”, “Hotels With Unique Facilities (such as outdoor jacuzzi and roof top pools), and special lists with experiences. Also, Travel by Interest plans on increasing its social media interaction with travellers through special collaborations with famous Influencers from all around the world, who will be creating their own Hotel Collection Lists in the platform.
Since nowadays “content marketing” is the most effective way of approaching and targeting travellers, Travel by Interest will present during 100% Hotel Show its new “content generating tools” for hoteliers, such as the upgraded Hotel SEO Articles and the Hotel Interactive Designs. These tools can help hotels increase their direct sales, since they will be promoting their official booking engine in more pages online, targeting travellers from all around the world.
For more information, you can visit Travel by Interests’s profile at www.hotelshow.gr/en, and schedule your meeting.
