100% Hotel Show visitors will meet the most important digital marketing brands for hoteliers, during the fair's 5th edition, which will take place on November 17-20, 2017, in Mec Paianias, Athens.
Creating one of the most important meeting points for online reservations, 100% Hotel Show will present an advanced mixture of exhibitors from the wider sector of Digital Marketing. The exhibition's special department has chosen to host the best companies in the field, which affect the online reservations, giving solutions to the hoteliers.
The visitors will have the chance to meet with the companies' senior executives and discuss potential collaboration possibilities. At the same time, the communication between Visitors and Exhibitors will be further simplified with the use of the Online Appointment System of www.hotelshow.gr.
Combination of Hotel Sales and Digital Marketing by Hands Free Hotelier
The collaboration between the companies Nelios and Axia Hospitality, is, without a doubt, one of the most interesting ones in the past few years, since it gave to the hoteliers an all-in-one solution. Hands Free Hotelier participation in 100% Hotel Show 2017, will give a new opportunity to the visitors to meet the brand. They will not only be able to receive personalized suggestions at the company's booth, but they will also have the chance to discover all the new solutions, which will be presented for the first time. Hands Free Hotelier is proved to be one of the fastest growing initiatives in the Greek Hotelier industry, ensuring completely successful results for its collaborating properties.
Introducing new developments in the field of Booking Engines and Direct Bookings
Two dynamic companies in the field of Booking Engines will participate this year in 100% Hotel Show, giving interesting suggestions to the hoteliers. hotelgenius, a widely known company for its specialization in direct bookings, will be presented for the first time. The company will introduce a particularly innovative approach on booking engines, since it integrates the booking procedure within a broader proposal for online identity and sales plan. The popular company Cosmores, which develops one of the most successful Booking Engines in Greece, will be also presented during the fair. Cosmores will present all the new features of its successful booking engine, which continues to grow bigger.
Connection of Boutique Hotel Management with Online Bookings
Hotel management and online bookings are among the most important factors affecting a hotel's sales. During 100% Hotel Show 2017, the hoteliers will have the chance to meet some truly powerful brands of the sector. Aqua Vista Hotels, which is currently in one of its most dynamic phases, will give the chance to the visitors to discuss with its senior executives regarding a hotel's online presence. They will also be able to examine the importance of the proper reservations management. Anatolia, a specialized management company for villas, will participate in 100% Hotel Show for the second consecutive year. The company has managed to showcase important hotel products, in a very short time.
Alternative distribution channels for direct sales boost
Since Direct Bookings is one of the most crucial topics in the hotelier world, 100% Hotel Show will present a selection of online channels supporting the hotels' direct sales. Trivago’s participation will be particularly interesting, inviting 100% Hotel Show’s guests to be updated on its new tools for direct bookings. The audience will also have the opportunity to receive a basic training on these new tools. The presence of Travel by Interest by Destsetters will also be very important, since the hoteliers will be able to meet the company's new campaigns for niche market targeting, that increase the hotels’ direct bookings.
Solutions through the hotels' WiFi Networks
Zoottle has, without-a-doubt, highlighted the WiFi's marketing opportunities for hotels, and is expected to present all the new solutions during 100% Hotel Show 2017. Zoottle's goal is to host a real-time demonstration of its services, allowing the visitors to interact with its new tools. The fair will also present a series of alternative WiFi companies, such as WIFINS, a company which is in charge of providing Internet Access to 100% Hotel Show’s Exhibitors.
Online Brand Identity and Web Development brands
The new brand OBQO, will present how the brand identity can reach a high level of aesthetics, while preserving its strong selling dynamics. Likewise, About Hotelier will present its web development capabilities, as well as its new, innovative tools, which help hoteliers develop a competitive pricing policy. Finally, the company WebOlution, is expected to give a new approach to hotel web development, through the innovative Social Media perspective of all its websites.
Innovative Startups which upgrade the hotel services
Over the past few years, it has been made clear that the additional hotel services make a guest's stay more convenient, while increasing the property's revenue. Within this context, some of the most interesting Startups will be presented during 100% Hotel Show 2017. Welcome Pickups, a talk-of-the-town in the Greek tourism market, will introduce to the hoteliers its innovative solution for guest transfer. Meanwhile, the new brand Woof Club is not only a new distribution channel, but also upgrades the hotels' Pet Friendly side.
