The outward looking philosophy of the 100% Hotel Show has been practically demonstrated since last year, with its team actively participating in shows such as the WTM London and the Hotel Show Dubai, thus enhancing the show’s international perspective. After this year’s impressive participation in the Dubai show, the 100% Hotel Show returns to WTM London, one of the major trade fairs for the hotel industry, in cooperation with the Attica Region and Enterprise Greece, to dynamically promote Greek brands to the international hotel market.
During this second participation of the 100% Hotel Show in WTM London, its members will have the opportunity to meet with hoteliers from all over the world, to introduce Greek product and services companies with an export potential to an international audience and to promote an outward looking entrepreneurial spirit. It is a well-known fact that Greek expertise in tourism is quite advanced, and trade shows of such a scope offer significant opportunities for further Business Development.
An important goal however of this year’s participation of the 100% Hotel Show in the WTM, is to attract hoteliers from all across Europe to the Athens show held on November 16-19, bringing them directly in contact with companies participating as exhibitors. This action comes as a harbinger of the show’s international expansion, planning next year to make a strategic “opening” to the hotel market mainly of the Mediterranean countries, which are in fact more active in the sector covered by the event.
You will find the 100% Hotel Show’s stand in the broader sector together with other companies from Greece, and more specifically in Booth EU 909.
If you would like to meet with members of the 100% Hotel Show at the WTM London, you can contact Ms. Anna Zeri at az@demand.com.gr
