It has already been made clear that Villas and independent properties have a direct impact on the tourism market, as well as a continuously growing demand. New distribution channels, such as Airbnb, have highlighted similar products and the creation of this new market is unquestionable.
100% Hotel Show, emphasizing on the needs of Villa Owners and Hoteliers with independent Villas within their properties, has made sure to invite a selection of the Top companies specializing in the development of villas and independent properties. Moreover, 100% Hotel Show will host one of the most advanced workshops regarding the important topic of Villa sales development.
On the occasion of the upcoming 100% Hotel Show and in the context of the fair’s clear intention to provide solutions for Villa Owners, the event’s team has decided to present in this article some important key points, related to Villa development.
Villa & Hotel Design are completely different
Since Villas are regarded as an Upmarket product by nature, their Design cannot be similar to a hotel. More specifically, the hotels tend to be designed in a more mass level, regarding their aesthetics and the materials used, leading to a more cost efficient solution. This, however, cannot be applied in the case of a villa.
A villa should be distinguished for its details and uniqueness. Moreover, since a Villa is a high-end product which will be sold at a more expensive rate, the high-quality of the materials & design as well as the inclusion of unique decorative elements, are essential. Even if the villa is part of a hotel, the hoteliers should develop it in a unique and advanced way compared to the rest of the property, always within the overall property aesthetics.
Click here to see impressive company profiles related to Design →
Villas have increased needs for Brand Identity and Online Marketing
When the demand was limited and the distribution channels were just a few, selling a villa was a very simple procedure. Nowadays, the increased growth of the competition and the addition of new distribution channels, have turned Villa Marketing into a very demanding task.
Villas must have a fully developed Brand Identity with modern websites, which serve their whole online sales plan. Moreover, their photography should cover a wider experience spectrum. Also, the collaboration with Hotel Marketing Experts is necessary, since many of the distribution channels and techniques are similar to the ones used by hotels, which require high specialization.
Click to see the companies that can contribute to your Villa's online development →
The traveler does not simply buy a beautiful Villa, but a complete experience
Nowadays, most Villas offer much more than just a beautiful place to stay. The concierge services, the gastronomy, and the events enhance the customers' satisfaction and improve the hotelier's revenue.
The most vital thing for hoteliers, is to realize the importance of the Experience, and find the bast way to integrate it within their business's operation and identity. Recording the ways in which the Experience can contribute to a hotel's increase of revenue and predict future income sources, is also very important.
All photos used in the article come from Senses Villas Mykonos, which belong to Anatolia Hotels & Villas. You can meet Anatolia Hotels & Villas during the upcoming 100% Hotel Show 2017.
